B. Joseph Pine II
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B. Joseph Pine (born 1958) is an American author. He coined the term "experience economy".
Bibliography
[edit]- Mass Customization: The New Frontier in Business Competition, 1992
- Do You Want to Keep Your Customers Forever?, B. Joseph Pine II, Don Peppers, Martha Rogers, Harvard Business Review Classics (Originally published in Harvard Business Review in March 1995), 2010
- The Experience Economy: Work is Theatre & Every Business a Stage, B. Joseph Pine, James H. Gilmore, 1999
- Authenticity: What Consumers Really Want,[1] 2007
Video
[edit]References
[edit]- ^ La Ferla, Ruth (27 April 2006). "Hooked On a Feeling". The New York Times. Retrieved 27 September 2010.
Sources
[edit]- Design & Emotion - Interview with Joseph Pine - Getting Emotional With... Joe Pine (2010) URL: http://www.design-emotion.com/2010/06/22/getting-emotional-with-joe-pine/
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